Tai fook motorcycle "tai fook" trademark identified as "China well-known trademark
Tai fook motorcycle "tai fook" trademark identified as "China's well-known trademark"
Date: July 12, 2016 23:21
Guangdong dafu motorcycle co., LTD. "dafu" trademark, was identified as "China well-known trademark", this is dafu motorcycle after 2007 was named "guangdong province famous brand products" after another award. So far, dafu has become one of the few famous enterprises in the motorcycle industry of guangdong province that have obtained "China famous trademark".
With a history of more than 10 years, dafu trademark has become a national well-known trademark. Established in 1996, guangdong dafu motorcycle co., LTD., dafu motorcycle has realized leapfrog development for more than 10 years, ranking among the "six tigers of south China" in guangdong, ranking among the top 20 in the motorcycle industry in China, with the tax amount of more than 10 million yuan for four consecutive years, ranking the first among foshan motorcycle enterprises.
Dafu chairman hu yingqiang explained the secret of success: success comes from independent innovation, dafu motorcycle with "accurate, clear brand positioning" and "product characteristics, rural strategy" two moves finally succeeded in creating a brand.
Accurate and clear brand positioning is the key to success. At the beginning of the company's establishment, it has established a clear concept of development and publicity for brand products, namely "the phase of great fortune, great fortune car", with the design, development, production, sales in one of the operating system, to create the characteristics of great fortune personality products. In terms of consumer positioning, daifook brand mainly focuses on the rural market to attack the consumer area, landing assault. In recent years, the company has embarked on the path of technological and characteristic sustainable development and become the first brand in the notice of setc. In 2002, daifuk brand was awarded "famous brand of Chinese motorcycle"; In 2007, daifuk motorcycle won the "famous brand product of guangdong province". Recently, "tai fook" trademark was awarded "China well-known trademark".
In order to enrich daifook brand products and create characteristic enterprises and characteristic brands, enterprises tried to get rid of the traditional "homogeneous" mode as early as the mid-1990s. Further on the market in the late 1990 s, at the same time introduced the historical significance of a new generation of enterprise "xiangyun" plan, armed to the teeth, refresh fook motorcycle, go the way of guangdong characteristic brand, build complete and comprehensive upgrade "guangdong flavor", Hu Yingqiang said: "enterprise on original" single tapping mode "sales way has carried on the bold try, imported the full preparation, proactive" spider model "marketing strategy. The company focuses on the implementation of the terminal market, actively develop terminal franchisees, in guangdong, guangxi, hunan and other provinces and cities set up stores up to more than 200.
That soon fook motorcycle company establishes some motorcycle dealers to arrive, have rob pin of the status quo, during the mid - 90 - s, the motorcycle also value the bud in the guangdong market, market conditions are: the production of a domestic motorcycle bigger profit than importing a motorbike, under such momentum, taifook motorcycle is hot while the iron is hot, become popular, all known brands.
However, hu yingqiang is not moved by the profit, in the face of choice, decided to produce their own brand of motorcycles, take the characteristic road, the company began to increase the investment in technical reform year by year. In 2001, with a total investment of nearly 10 million yuan, the company introduced the most advanced production line operation, gathered three brands of dafu, haoda and double bond, attacked the market, and devoted itself to make the motorcycle bigger and stronger. It has become a local backbone enterprise with a production capacity of 500,000 vehicles and 1 million engines.
Guangdong famous brand is mainly to evaluate the product quality; The well-known trademark is the recognition of the trademark's popularity and reputation. Daifuk in the name of the brand, and the well-known trademark, both in the bag, this will be a new chapter in the development of daifuk enterprises, daifuk wrote a brilliant page. While creating its own brand, dafu motorcycle pays attention to the cultural publicity of the brand, owns the famous trademark of the characteristic brand, and insists on creating the characteristic motorcycle, so that dafu motorcycle and dafu brand can honor the motorcycle industry and become another sharp sword of the motorcycle industry in guangdong and even China.
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